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Circle of Love is a driving force in entertainment, music, and culture. With our expertise in creating compelling original content, curating unforgettable live experiences, and establishing meaningful partnerships, we continually push the boundaries of creativity and innovation.

COL Heart

Our Story

A music community platform based in the vibrant South of India. Run by a team with over two decades of industry expertise, we bring a unique perspective to the forefront of entertainment, music, and culture. As a record label, editorial platform, and live music curators, we are deeply ingrained in the fabric of the music industry.

At Circle of Love, our passion for music is the driving force behind everything we do. With a rich understanding of the industry, we curate unique experiences that leave lasting impressions on audiences. We take pride in our ability to discover and nurture emerging talent, showcasing their music through our record label. Our editorial platform offers insightful content that delves into the stories and journeys of artists, providing a platform for them to be heard and celebrated. And through our meticulously curated events, we create unforgettable moments that connect artists and music lovers in powerful ways.

As musicians ourselves, we understand the intricacies and nuances of the music business. Our deep-rooted connections within the industry enable us to forge meaningful partnerships that amplify brands' cultural relevance. Through our extensive knowledge and experience, we guide brands in establishing an influential presence within the music community.

Choose Circle of Love to experience the true essence of music. Our unwavering commitment to quality, authenticity, and innovation sets us apart. With our expertise as musicians, combined with our roles as a record label, editorial platform, and events company, we offer a comprehensive and immersive music experience that transcends boundaries.

Sameer Sethi


Our Founder

Sameer Sethi, a veteran in the entertainment industry and the esteemed late founder of Circle of Love, was a leading figure in production and live events in Chennai and India for over two decades. With a remarkable career, he played a significant role in leading renowned agencies like Percept and Wizcraft. Sameer's entrepreneurial spirit led him to establish Life in Technicolour, a distinguished 360-degree experiential marketing and entertainment agency that specialized in creating bespoke and holistic experiences in the corporate, digital, hospitality, and entertainment sectors. Shortly after, with his vision and passion, Circle of Love was born, further cementing his legacy. Though he is no longer with us, his contributions continue to inspire and shape the industry he dearly loved.

What we do

Illuminated Concert Crowd

Venue and Festival Curation

At Circle of Love, we create unforgettable experiences through venue and festival curation. We pride ourselves on our ability to understand our clients' needs and deliver tailored solutions. Our team of experts works tirelessly to ensure that every event is a unique and unforgettable experience for attendees.

Image by Yuyang Liu

Brand Activations

Circle of Love excels in designing and executing brand activation campaigns within the music community. We collaborate with brands to create immersive experiences that resonate with their target audience, fostering authentic connections and brand loyalty.

Music Concert

Talent Aquisition & Bookings

Circle of Love specializes in connecting venues, festivals & events with a diverse range of skilled artists. Leveraging our extensive network and industry expertise, we curate lineups that captivate audiences and elevate the live music experience. Whether you're seeking renowned headliners or emerging talents, we have the knowledge and connections to fulfill your artist booking needs.

Image by Madison Oren

Brand Endorsements

Circle of Love facilitates strategic brand endorsements within the music industry, helping brands find the perfect artist or influencer to represent their values and enhance their brand image. Through carefully curated partnerships, we ensure seamless integration and mutual benefit.


Marketing & PR 

Circle of Love offers comprehensive marketing and PR services tailored to the needs of venues and festivals. From strategic planning to targeted promotional campaigns with a difference, we help our clients maximize their reach, attract the right audiences, and generate excitement and buzz around their events.



As experienced event organizers, Circle of Love conceptualizes and executes a wide range of events, including concerts, music festivals, and experiential activations. Our meticulous planning, attention to detail, and creative approach ensure that every event is a resounding success.

Brands we work with

Bookmyshow logo
Indian Express Logo
Absolut Logo
Phoenix MarketCity Logo
The Hindu Logo
Pioneer DJ logo
Submerge Logo
Rolling Stones Logo
Social Logo
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